The That’s Not That Bad trend is a viral social media phenomenon built on a simple yet effective comedic formula.
The video begins with a friend or partner asking the creator about the cost of a new item or experience, such as a dinner bill or a new car.
The creator then cuts to a clip where they reveal a price that is often comically high.
The punchline arrives when the friend or partner, with a straight face, ends the video by shrugging and declaring, “That’s not that bad.”
This extreme disconnect between the price and the reaction is the core of the trend’s humor, allowing creators to poke fun at their own spending habits or the cost of everyday life.
Creators can craft a quick and engaging narrative by using text overlays to highlight the conversation and the final, ironic punchline.
The trend works across various niches, from luxury shopping and travel to everyday expenses. It is a versatile format for anyone looking to connect with their audience through shared, amusing experiences.
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