The 1-Page Marketing Plan by Allan Dib offers a straightforward and accessible approach to marketing for small and medium-sized businesses.
The core principle is that a complex, formal marketing plan is unnecessary and often counterproductive. Instead, he provides a framework for creating a powerful and practical marketing plan on a single page.
Dib breaks the marketing process down into a simple, nine-square grid. The book guides you through 3 phases of the customer journey: before, during, and after. Each phase contains three boxes that prompt the business owner to answer essential questions and define their strategy.
The book provides a clear, actionable template that demystifies marketing, eliminates overwhelm, and helps business owners implement proven strategies to grow their business systematically.
You may also want to check out some of our other recent updates.
Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
