Think with Team Vavoza (August 2024)
Welcome back to another issue of Think with Team Vavoza – a monthly series in Vavoza Insider in which key members of our team share their raw thoughts, perspectives, and ideas to support you in your business and marketing endeavors.
In this month’s issue, Stephanie encourages you to ignore the naysayers and keep achieving your goals, and Vlad shares a copywriting tip to boost your sales conversions with the power of the written word.
Also, scroll down to the bottom of this article for this week’s News & Trends report. 🗞
Steph’s Thoughts
Hello Insiders, how is it going today?
If you haven’t noticed yet, my thoughts in our monthly TWTV issues are mostly about entrepreneurship, and today is no different. I think entrepreneurship directly relates to marketing, though, so we’ll let it slide, yea..? 😅
We always see the glamorous and attractive side of entrepreneurship, but not many speak of its dark and lonely side. Those people who pick this path often lose friends; some even lose family.
Personally, I do not have a big circle of close people, and I used to often wonder why some of my childhood friends stopped being a part of my life. As the years went on, I kept losing more and more people, and I couldn’t understand whether it was my fault or theirs.
Today, I don’t think either party was at fault. I think our paths just stopped crossing. However, there were also those who would throw passive-aggressive words my way for not being available as often or phrases of discouragement like “Your efforts are pointless; the only way to get to where you want to be is to be born into it” or “Your expectations of yourself are unreasonable.”
Some would say “Live a little.” That was my favorite one. 😂 I think the definition of that phrase was different to me. I was living!
Some of you, no matter your expertise level in business ownership, might be going through something similar, and perhaps there are times you feel lonely or second-guess your decisions. But there is light at the end of the tunnel.
I’d like to say that it is okay to let go of people whose values and views on life don’t align with yours. The only reason behind the discouraging things they say is that they may not be capable of the things that you are capable of, and they know it.
So, to them, your journey, dreams, and goals are unreasonable. But if you know what you are or can be capable of, why not pursue it?
There’s a reason you’re on this journey, so don’t let others define it. At some point, you will find like-minded individuals who will replace the ones you no longer see eye to eye with, and it’ll all make sense. Till then, don’t lose sight of your goals – it’s your journey, and only you get to set the rules for it.
I encourage you to be selfish about your dreams because the only person you can rely on to achieve them is yourself. Unfortunately, certain losses are inevitable, but those gains outweigh them by a lot.
I hope my thought today helps someone. Thank you for your attention!
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Stephanie Hill
Content Writer, Vavoza
Vlad’s Insight
Insiders,
Today, I will share a quick copywriting tip you can use to produce effective copy that converts your readers into hot leads and buyers.
As you know, one of the most effective ways to attract a targeted audience and convert them into buyers is to focus on their pain points or problems and provide them with a viable solution.
But what exactly does that mean?
How do you focus on someone’s pain points, bring them into your sales funnel, and convert them into buyers? How do you do it correctly and effectively?
Well, there is no “one right way” to do it, but I’ll share one way. With problem-centric copy, the key is to make your readers feel whatever you want them to feel while sounding confident, relatable, and genuine.
The three emotions you want your audience to feel when reading your problem-centric copy are psychological pain, curiosity, and hopefulness (in that order).
You want the reader to realize the misery of their current situation to first break down their ego, then build their curiosity by sharing a new way of achieving their desired outcome, and finally, renew their sense of hope for achieving their desired outcome and invite them to follow your advice to get what they want.
You also want to elicit acceptance from your audience and encourage them to take action according to your subsequent suggestion.
And I know what you’re thinking: “How do I do that?” or “I’ve tried it and it didn’t work…”
Well, it takes practice to master copywriting, and again, there isn’t one correct approach. However, anyone who knows how to speak a language and feel emotion can learn it and become good at it!
And I’ll show you how it’s done right now. 🙂
But instead of explaining the science behind copywriting, how about I give you a demonstration?
Problem-Centric Copy Demo
For this quick demo, I’ll use the “affiliate marketing” niche because many of our Insiders are affiliate marketers (and I am quite familiar with this niche).
As you read my demo copy below, try to empathize with the target audience and feel what they may be feeling.
Our objective is to hook our audience and get them to visit our hypothetical landing page, where they can opt in to learn about and access an affiliate marketing system called “XYZ.” We want our copy to “warm them up” enough for them to opt in, go through our sales funnel steps, and make a purchase.
Here’s a hypothetical example of problem-centric copy speaking to people who want to make money with affiliate marketing but are not getting results:
- Are you struggling to make sales in affiliate marketing?
Are you spending a bunch of money on traffic generation only to generate ZERO sales and commissions?
Is your affiliate business or side hustle sinking you deeper and deeper into debt?
Do you ever feel that you’ve wasted tons of time and money trying to figure it out and have gotten absolutely nowhere?
Feeling stuck and hopeless yet? Or do you feel frustrated and borderline PISSED OFF about your current lack of results?
Have you considered giving up?
I feel ya! Seriously…
That’s exactly how I felt for many years until just a few short months ago…
I put my heart and soul into building my affiliate marketing business – I spent thousands of dollars on courses, followed all the gurus’ advice and step-by-step training, and did everything I could possibly do to make it work… but it didn’t fricken work! 😫
So, after 5 years of endless losses and failures, I said, “F*ck this, I’m done wasting my time and money!” and I stopped trying… In other words, I pulled the plug on my goals and dreams…
I was mad at myself for failing and extremely overwhelmed by all the debt I built up from my failed affiliate endeavors…
To be blunt, it really sucked, and I was very disappointed in myself.
But about 3 months ago, something magical happened, and everything changed for me (virtually overnight)…
I don’t know why it took me so long, but FINALLY, I stumbled upon an affiliate marketing system that was unlike anything I have ever seen in my 5+ years of failing in affiliate marketing…
The system intrigued me so much that I decided to give affiliate marketing one last and final try…
And OMG – it worked! 🤯
Out of nowhere, I started making sales and earning commissions using the new system!
It started with one sale here and there, and the next thing I knew, I was making sales daily – and I just kept scaling!
I couldn’t believe it! 🥲
Honestly, it got so easy to earn affiliate commissions that I felt a bit embarrassed that it took me so long to figure it out…
In a matter of a few short months, my life changed in ways I couldn’t even begin to imagine. Because of that system, I am now financially free and living life on my own terms!
After all those years of failing, I finally found something that worked for me (and it still does today).
And guess what?
If it works for me, it will work for you too!
Why wouldn’t it?
I’m not special – I was a complete failure for many years until I got plugged into a proven system that actually works.
Would you like to access the same magical system I use?
It’s called XYZ, and you can learn all about it here: {LANDING PAGE LINK HERE}
The XYZ system can work for anyone, and it doesn’t require any special skills, experience, or a large following.
It also doesn’t require a significant investment. And no, it’s not just another course by just another guru (in fact, you won’t have to buy another course ever again to get results)…
It’s an actual system that anyone can plug into and use to generate affiliate sales and commissions more easily and quickly than ever!
And by the way, once you realize how the XYZ system works, you will gain clarity on how this whole affiliate marketing business really works. You will not be able to “un-know” what you’re about to discover, and your life will never be the same!
Learn all about XYZ and get started here: {LANDING PAGE LINK HERE}
P.S. I think you’re going to crush it and get even better results than me because you are probably smarter than me… I’m really just a regular guy…
Get started now!
– Vlad (demo)
Additional Remarks
The example above demonstrates how you can focus on your target audience’s pain points to evoke emotions, build their curiosity, and encourage them to take action.
A crucial prerequisite for evoking emotions is “putting yourself in your audience’s shoes,” aka, empathizing with your audience. The easiest way to empathize with someone’s pain points is to remember your own personal struggles, failures, and mental pains – especially if they relate to the product or service you sell.
As strange as it sounds, allow yourself to feel painful emotions, and then simply express your emotions to your audience so that they can feel their own mental pain (caused by their own failures) and take action to achieve their desired outcomes.
That being said, please use your copywriting skills to benefit and inspire others, and never to manipulate, lie to, or trick anyone.
There is a fine line between playing on someone’s emotions to help them achieve their desired outcome and manipulating them for your own gain – and your intent is what determines whether or not you are an ethical marketer and entrepreneur.
Your problem-centric copy will allow you to connect with your audience deeper, but it doesn’t end there – it’s the beginning of your genuine relationship with them. Once you decide to evoke emotions from your audience and gain their trust, you become responsible for trying your best to help them achieve results through your solution.
So, please be decent, but also, “add some salt to the wound” when necessary (only when you genuinely want to help someone achieve results). 🙂
That’s what effective, problem-centric copywriting is all about.
Stay tuned to Vavoza Insider for more actionable marketing tips, insights, news, and ideas continually, and we’ll catch you next time.
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Be A VIP!
Vlad Strizheus
Founder, Vavoza
News & Trends: August 2024
Stay informed of what’s happening in the business and marketing world today! Here are some relevant news, trends, and updates you may want to know about:
- Instagram is testing a new profile grid display in which posts will appear rectangular instead of in squares.
- Instagram’s Adam Mosseri recently did an interview with Perris Howard, in which he touched on the importance of posting authentic content because it resonates and tends to do well across all social media platforms, not just Instagram.
- Meta has shut down CrowdTangle (a tool that tracks how misinformation spreads across the platforms under Meta) and instead released an alternative called the Meta Content Library. Unfortunately, MCL is only accessible to limited organizations, which excludes most news channels.
- TikTok has revealed the most popular songs across the US and the rest of the world for summer 2024. Use these songs to get your content to the top!
- Google launched a Core Update to Google Search to improve the quality of search results for users. Google hopes to push useful and helpful content to the top of the search engine instead of content designed to perform well with SEO techniques.
Subscribe to Vavoza Insider and stay tuned weekly for more marketing news and trends. See you next week.
