Think with Team Vavoza (July 2024)

It’s time to Think with Team Vavoza! This monthly issue of Vavoza Insider allows key members of our team to share their unique business and marketing perspectives directly with you, boosting your creativity, inspiring you, and helping you achieve your goals.

In this month’s TWTV issue, Stephanie shares an experience from which she derived an important marketing lesson, Vadim touches on the complexity of the customer journey, and Vlad invites you to learn how to generate hyper-targeted leads on demand with paid YouTube video ads!

Think With Team Vavoza

Steph’s Thoughts

I recently stepped foot in some establishments I haven’t been to in a while. Now, I should mention that I used to enjoy going there, however the recent experience wasn’t at all the same. I question why something unique and high-quality almost always loses its charm with time.

Being part of a marketing firm has shifted my brain to look at any business from a marketing perspective on top of a consumer one. Before working here, I used to walk into places and they were either pleasant to be in or not. Now, I can almost pinpoint exactly what’s wrong with any establishment…

Marketing for any business shouldn’t stop at ads, content, and good first impressions. It is a continuous process and one of its most important aspects is consistency in the quality of the product or service you provide.

The most common things that depreciate the establishments (in my eyes, at least) are reduced-quality customer care and lower-quality products and services.

Simultaneously, inflation makes itself known, and those places raise their prices, which, if you look at it from a logical perspective, doesn’t make sense. Lower quality should not result in higher prices. I’ve noticed that it happens mostly with places that catch the expansion wave and become chains vs. a singular shop.

I’ve also noticed that these kinds of changes in not-so-positive directions result in lower-quality clientele, which also, in the long run, depreciates the establishment, making it just another restaurant or clothing chain.

I think if the quality remained the same or kept improving throughout time, X establishment would be even more successful, even if/when they grew into a chain. What are your thoughts?

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Stephanie Hill
Content Writer, Vavoza


Vadim’s POV

Welcome back to another TWTV!

How do you look at your leads and customers? Is a customer just a transaction? Is a lead just an email address to you?

This has been on my mind lately because we’ve been discussing it here at Vavoza:

A customer shouldn’t be “just a transaction.” A loyal customer is worth more than you might think! If you provide the service or product you promised, that customer will become a repeat buyer (which increases your revenue) and tell all their friends about you (which is free marketing).

The same applies to a lead. If someone doesn’t buy your service or product right away, it doesn’t mean they are a bad lead – they gave you their email address for a reason (they’re interested in what you are offering). The truth is that some leads require time to build trust, especially nowadays.

We’ve encountered many people who think that if a lead doesn’t convert into a buyer in one visit to their website or in one webinar, the lead isn’t good. However, that is usually not the case because a customer’s journey can be very complex.

Here’s a personal example:

About a year ago, I bought an e-bike, but this journey took me six months to a year! It was not that I wasn’t serious about buying an e-bike – it was that there were many options out there, and I wanted to choose the right one for me.

I did a lot of research, and one company stood out the most because, for a year, I got short emails from them talking about their promos, special coupons, and product testimonials. The company made me feel good about their e-bikes, so I ended up buying one from them.

The customer journey is complex, and sometimes it takes a while to convert a lead (person) into a customer – take my e-bike buying journey as an example! Treat your customers and leads like people, not just numbers on the screen, and you will convert more leads into customers (and more customers into repeat buyers).

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Vadim Silchuk
Agency Manager, Vavoza

Vadim Silchuk


Vlad’s Insight

Hey Insiders, this will be more of an update than an insight this time.

In the past 5 years, my team and I have generated tens of millions of dollars in revenue for our agency’s clients with paid YouTube video ads. Would you like to know how we did it (and still do it to this day)? 🙂

At the time of this issue, I am in the process of creating a comprehensive, step-by-step video course on how to generate hyper-targeted leads for info products with YouTube ads.

I’m about to reveal exactly how we conduct market research, set up the technical aspects, target the right kind of audiences, and optimize and scale YouTube ad campaigns at our agency to generate tens of millions of dollars in revenue for our clients.

I called my course “YouTube Ads Pro” because I am revealing how to run YouTube ad campaigns like an actual professional (someone who does it for a living).

And look, I’m really not in the business of selling courses… I run a marketing agency…

So, why am I creating a course?

Well, I’m actually creating this course as a guideline for our agency’s new team members so they can learn our advertising process and effectively launch and manage our clients’ YouTube ad campaigns – it’s what we do as an agency and where most of our profit comes from.

So, I’m doing this for our agency; however, I decided to do something special out of appreciation for our most committed VIP Members – I’m giving away ‘YouTube Ads Pro’ for FREE to all Lifetime Members of Vavoza Insider Plus! 💥

If you are already a VIP Lifetime member, YouTube Ads Pro will be added to your Vavoza account at no additional cost – you’ll receive an email notifying you when it’s added (very soon).

If you are not a VIP Lifetime member yet, this may be your last chance to get Lifetime access and receive this massive free bonus. Don’t miss this opportunity – become a VIP Lifetime Member here (and not only to get my course but because of everything else you get as a VIP Member).

And hey, if generating hyper-targeted leads with paid ads isn’t your thing, no problem. As I said, I’m primarily creating this course for our agency’s staff so that they are competent at the job I pay them to do. 🙂

And I must confess something…

I’m actually pretty hesitant about revealing my YouTube advertising process to the rest of the world because it allowed me to stand out from the competition and earn a very good living for the past five years (and still does), so I low-key hope not too many people get my course…lol

But if you want it, become a VIP Lifetime Member here and grab it before I change my mind.

Anyway, that’s the update on what’s happening at Vavoza right now.

Regardless of whether you get my course and master YouTube ads or not, stay tuned to Vavoza Insider weekly and Vavoza Insider Plus biweekly, and let’s help you scale your business high!

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Be A VIP!

Vlad Strizheus
Founder, Vavoza

Vlad Strizheus

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Learn how to get more leads and customers and grow your info product business faster!