Think with Team Vavoza (November 2024)

Welcome back to Think with Team Vavoza! 💭

This is our super special monthly series in Vavoza Insider, in which key members of our team share their unique perspectives, ideas, and insights to inspire and help you scale your info product business to the next level.

In today’s issue, Stephanie discusses social media growth, Vadim reinforces our strong belief about conceptual thinking, and Vlad gets technical and shares his perspective on free vs. paid sales funnels.

Also, scroll down to the bottom for this week’s news and trends report.

Steph’s Thoughts

It is the week of giving thanks, and some of the major things I’m grateful for are the opportunities and knowledge that life has given me so far.

I am also grateful for the fact that I happen to live in and understand the world of social media and how much potential it holds for everyone who uses it with purpose and not just to waste time. 

If you follow Vlad on Facebook, you may have seen one of his latest posts about social media engagement. As someone who does not have a big social media presence, I must say – his advice works. 

For the last couple of days I spent about 1-2 hours a day engaging with people on Threads and Instagram, and my follower count grew faster than I’ve ever seen it grow since my account was created. 

I must say, however, that social media engagement is not a one time thing, it should be a constant in your daily routine, because the second you stop, so does the algorithm. 

Social media engagement is a snowball effect that requires constant momentum. It is a process that might take some time, but the ripple effect can be tremendous for both you as an individual and for your business. 

A lot of people are not sure where and how to start, and personally, I don’t think the “where” matters. It’s the “when” you should care about.

Something as simple as an emoji underneath a post and a couple of words expressing your opinion or asking a question is also engagement.

So, I encourage you to “Just do it!” You will learn as you go, and the results are a matter of time. Trust the process.

–––

Stephanie Hill
Content Writer
Vavoza

Vadim’s POV

Time flies so fast that it’s time for another TWTV!

As fast as time flies, Google Ads makes changes to its platform at the same speed, lol.

So much has changed, from the layout to the types of campaigns you can run and a million other things in between. 2024 has definitely been a year of huge change.

When things in a platform change, as they did in Google Ads this year, many people struggle to maintain performance because they often only know “what and where to click” to run their campaigns successfully.

However, to truly be good at running ads on Google Ads or any other platform, you have to think like a marketer so you’re not stuck when they take a feature away because you only knew where to click while it was working.

If you are a digital coach, entrepreneur, or business owner, start thinking conceptually rather than being a robot that knows “where to click” without actually understanding “why” you are clicking there.

If you want to learn how to think like a marketer, consider becoming a Vavoza VIP Member and tuning in to Vavoza Insider Plus. As a VIP Member, you will also get access to YouTube Ads Pro – our video course.

–––

Vadim Sichuk
Agency Manager
Vavoza

Vlad’s Insight

Happy Thanksgiving, Insider! 🦃🍗

I wish you many blessings, and I hope that you always find things for which to be grateful.

In this Think with Team Vavoza issue, I will share my take on free versus paid-entry sales funnels. Let’s take free vs. paid webinar funnels as an example.

We manage both free and paid funnels at the Vavoza agency, and both do well when executed correctly.

However, recently, I’ve been recommending our clients to start running paid-entry webinars rather than free ones, and here’s why:

We noticed that while the cost per lead (CPL) of paid funnels can be substantially higher than free funnels, paid funnels tend to be much more predictable and easier to manage at scale.

Predictability implies being able to calculate and accurately project performance based on accumulated data.

For instance, we can analyze our clients’ historical performance in the past 3-6 months and predict how many more leads they will need in the given period to achieve a certain revenue objective.

Of course, this can be done with both free and paid funnels; however, the big problem with free funnels is that they are extremely unstable and susceptible to fluctuations in performance when scaling because there are many variables involved.

For instance, here are some variables that can impact the campaigns’ performance:

• Landing page conversion rate
• Cost per lead (CPL)
• Webinar show-up rate
• Webinar retention rate
• Sales conversion rate
  
  

Of course, the same can be said about paid funnels, but that hasn’t been our experience.

What we’ve noticed about paid funnels is that when we get someone to pay a small fee to access a webinar, that person is significantly more likely to attend, stay until the offer is shown, and purchase the product being sold in the webinar.

Why is that?

It all comes down to the advertising algorithm.

With free funnels, the advertising algorithm can show ads to various kinds of people who may or may not have a “high intent” to learn or use what you share in your webinar.

However, with paid funnels, the algorithm must optimize for people who are likely to make a small purchase, which results in attracting people with higher intent who are likely to take action and buy what you sell.

Plus, you’ve probably heard the phrase, “Small commitments lead to big commitments.”

Therefore, with paid funnels, there is one primary variable that controls how high we can scale the campaign while maintaining a certain return on ad spend (ROAS), and that variable is the cost per lead (CPL).

The CPL for paid funnels can, in fact, become very high and difficult to manage at scale, but it’s much easier to manage one variable than many.

• By the way, would you like to know an easy way to fix the high CPL issue for paid funnels?
  
  It’s simple: Add another low-ticket bump offer after the initial low-ticket sale, and increase the average lead value. Problem solved.
  
  (There are a few other ways we manage the high CPL, but I will share this another time.)
  
  

In 2025, I’ll discuss scaling free and paid funnels in our premium newsletter, Vavoza Insider Plus.

But I hope this insight gives you something to think about heading into the new year.

By the way, if you really want to grow your info product business in 2025, you should become a VIP Member and access “Vavoza Insider Plus” today!

Take advantage of our Black Friday sale by Sunday (Dec 1st) – become a VIP Lifetime Member at a 50% discount here.

Happy Thanksgiving, Insider! We’ll talk again soon. 🙂

–––

Vlad Strizheus
Founder, Vavoza

News & Trends: November 2024

Stay informed of what’s happening in the business and marketing world today! Here are some relevant news, trends, and updates you may want to know about:

• Google Search Central is updating the site reputation abuse policy. If you use third-party content on your site to improve SEO rankings, you will face some consequences, but exceptions do apply.
  
  
• Google Analytics has released a new feature called Customer Match to help maximize coverage for remarketing efforts. This feature ensures that your ads reach the correct audience.
  
  
• Google Analytics has released new Merchant Center Recommendations that help you identify and fix product disapprovals. The recommendations can be found in multiple places, such as the Insights Hub and the Google Analytics Home Page.
  
  
• Google Analytics has made it easier to understand your imported ad cost data. This change gives you a better view of your advertising performance.
  
  
• Instagram has made it clear to everyone what it means to block, mute, report, and restrict. Instructions and explanations are available here.
  
  
• Instagram has released more ways to express yourself in DM’s. You can now share locations, customize chats with nicknames, and access even more stickers. 😋
  
  
• Messenger is introducing new AI backgrounds, noise suppression, and HD video calls. These will make calling on Messenger more reliable and fun.
  
  
• Meta has released some valuable insights on how it battles scams and criminal organizations. The insights also include explanations of those scams so that the public knows not to fall for them.
  
  
• Salesforce has recently released Agentforce – a new platform that lets businesses build AI agents that will automate tasks. (Speaking of automation – have you read our Zapier article?)
  
  

Subscribe to Vavoza Insider and stay tuned weekly for more marketing news and trends. 🗞️ 📈