Think with Team Vavoza (October 2024)

Are you ready to Think with Team Vavoza? 💭

In this monthly series in Vavoza Insider, key members of our team share their raw thoughts, perspectives, and ideas to support you in your entrepreneurial endeavors.

In this month’s issue, Kevin discusses communication in sales, Stephanie shares her thoughts on leadership and its relationship to marketing, and Vlad touches on the cost of inefficiency.

(Scroll down to the very bottom for this week’s News & Trends report.)

Kevin’s Perspective

If prospects vanish after a great conversation, it’s often because you haven’t tapped deeply enough into the main problems that are keeping them up at night.

Effective follow-up starts by creating a clear gap between where they are now and where they want to be.

Your job is to dig deep, ask hard questions, and uncover what holds them back from achieving their desired result. Once you identify the root cause of their struggles, you’re ready to present your expert opinion on what’s needed to fix their problem.

Think of it like a doctor diagnosing a patient. Doctors don’t prescribe immediately; they probe, asking targeted questions to fully understand the issue.

Sales are no different. You uncover symptoms that are bleeding clients’ businesses dry of their desired success. When their pain is linked to their dreams, they’re more motivated to act.

In some cases, a follow-up is essential. Use BAMFAM—Book a Meeting From a Meeting—to schedule the next touchpoint while you’re still on the call. This prevents endless email back-and-forth and keeps the momentum alive.

As an expert, you’re more valuable than a Google search result. Try BAMFAM and see the difference in your follow-up results.

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Kevin Hodgkins
Member Success Team
Vavoza

Steph’s Thoughts

Today, I’d like to emphasize the importance of good leadership and human decency.

A good leader, in my opinion, is someone who has a balance of business and human inside him. 

A good leader is respectful, kind, fair, honest, considerate, encouraging, supportive, and willing to give one chance for growth and improvement. (All to an appropriate extent, of course.)

Life is a journey of learning, and if one isn’t able to do that, how is one ever expected to succeed in anything?

If you are lucky enough to have a team that works with you, it’s important to realize that all of your team members have something valuable to contribute, and while they may have been hired to do one job, it doesn’t mean they are incapable of doing anything else.

But unless you give them the opportunity to try and learn, they will never discover their potential… and neither will you.

Things may not always go as planned, but it’s the detours that spark interest, motivation, and the drive to achieve new things.

A job description doesn’t and shouldn’t limit anyone’s potential and desire to learn because once they do, that might become one of the assets that takes Your company to the moon.

What does all this have to do with marketing? Nothing other than your reputation. And that starts with you as a human and spreads through others around you, including your team.

I guess in my head, everything is connected somehow: good leader, happy team, good reputation, happy clients, more business… It’s kind of like collecting good reviews and customer success stories, but in real life, not online.

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Stephanie Hill
Content Writer
Vavoza

Vlad’s Insight

Inefficiency and a lack of creativity and productivity are costing you more than you might think.

You and I both know that time is our most valuable asset in life. Why? Because it’s finite, and none of our hopes, dreams, and goals come to fruition without time.

One can argue that we would achieve a lot more in our lives if we weren’t bound by time. However, I would argue that that is not necessarily true (for most people).

I believe that our lack of time pushes (or inspires) us to be more creative, productive, and efficient.

What’s the biggest expense of inefficiency? Lost time. And what about the lack of creativity and productivity? Also lost time.

My message to you today is short and clear: obsess over efficiency.

Use every SaaS tool at your disposal to boost efficiency so that you have more free time to be more creative and productive! Doing so will allow you to be a more effective marketer and entrepreneur.

Here are the most essential tools I recommend every digital entrepreneur to utilize today: 

• ActiveCampaign for email management and automation
• Zapier for cross-channel automation
• Notion for team productivity
• Zendesk for customer support management
• Hootsuite for social media management
• WhatsApp for team communication (group chat)
• Loom for efficient visual communication
  
  

Also, tune into Vavoza Insider and Vavoza Insider Plus where we share actionable marketing insights and ideas to boost your creativity and help you optimize and scale your business.

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Vlad Strizheus
Founder, Vavoza

News & Trends: October 2024

Stay informed of what’s happening in the business and marketing world today! Here are some relevant news, trends, and updates you may want to know about:

• Google Ads is upgrading call ads to responsive search ads. The upgrade will have new features and simplify new assets and management.
  
  
• The Holidays are upon us: Halloween, Thanksgiving, Black Friday, Christmas… If you haven’t launched your seasonal campaigns, now is the time. Learn how and implement now!
  
  
• Reddit introduced AI-powered Keyword Targeting to help you reach and connect with a highly engaged audience.
  
  
• Snapchat is introducing some new features to help you celebrate the spooky season. It is also introducing a feature for iPhone 16 users where moments can be captured even quicker by customizing Camera Control and launching the Snapchat app even if your screen is locked.
  
  

Subscribe to Vavoza Insider and stay tuned weekly for more marketing news and trends. 🗞️📈