Think with Team Vavoza (September 2024)
Oh-oh… It’s that time of the month again… but it’s a good thing! 😄
It’s time for the September issue of Think with Team Vavoza – a monthly series in Vavoza Insider in which key members of our team share their raw thoughts, perspectives, and ideas to support you in your business and marketing endeavors.
In this month’s issue, Kevin shares his perspective on sales, Stephanie challenges you to learn and improve, and Vadim shares a tip on scaling ad campaigns (which ties into Stephanie’s message).
Also, scroll down to the bottom of this article for this week’s News & Trends report. 🗞
Kevin’s Perspective
Sales has to be more understanding!
I dislike how sales gets a bad rap when we, as salespeople, are there to help others. Sales is about solving a significant need that clients are facing. It’s not about just selling you something to hit quotas or make a commission.
I believe that our main goal as salespeople is to solve problems. If our service or product can do that, then we should be helpful and provide the solution. If it’s not a good fit, then we should let the prospect know and direct them to someone who might be able to help.
The sales industry should be known for solving problems and providing solutions. Not just selling to sell.
Interested to see if you have this same belief!
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Kevin Hodgkins
Member Success Team
Vavoza
Steph’s Thoughts
My thought today is … Never stop learning, advancing, and improving.
I’ve worked a number of corporate jobs, and something I’ve noticed during my time there is that most people I’ve worked with only knew how to perform the exact functions their job required them to perform – nothing less, nothing more.
They came into work, pressed the exact same buttons, and wrote the exact same reports every single day. What baffled me the most is they were content with that, and some have been there for years. I never understood that.
The view and thought of zombie-like people performing the same functions throughout years of their so-called career was terrifying to me, which, every time, resulted in me parting ways with those companies.
(I would like to say that not all companies are like that; some encourage their employees to attend advancement courses and events and offer opportunities for growth, but I’m not talking about these at the moment.)
Since then, I have vowed to myself that I will never be like those zombies.
I enjoy learning new things and teaching myself new skills, and every time I’ve done that, it brought me closer to my personal and financial goals.
How about you, Insiders? Do you stay stagnant in your skill and knowledge levels, or do you take time to learn new things?
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Stephanie Hill
Content Writer
Vavoza
Vadim’s POV
Let’s talk about scaling an ad campaign.
When people think about scaling, they think it’s investing a lot of money into ads. They think, “Only if I had a lot of money to invest into advertising, then I can take my business to the next level.”
That’s true, but that’s only one part of it. There are other factors besides money that can make scaling an ad campaign difficult.
A big part of scaling is having confidence in yourself, your product, and your ability to sell the product.
You also have to learn how to tune out all the naysayers and haters around you. You won’t have a problem “finding” money to scale your ad campaigns if you’re confident in yourself and your abilities. You know it’ll work out in the end.
What I mean by being confident in yourself and your product is that you can take a loss on the front end, focus on driving a higher volume of buyers, and have the confidence that you’ll make 4-5X with your back-end offers.
But, of course, it’s always easier said than done…
To close out my short POV, focus on more than just improving your product – work on improving yourself, too.
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Vadim Silchuk
Agency Manager
Vavoza
News & Trends: September 2024
Stay informed of what’s happening in the business and marketing world today! Here are some relevant news, trends, and updates you may want to know about:
- YouTube introduced a way for viewers to “hype” up small-to-medium-size creators, which will help them get more audience and recognition. Essentially, it’s an extension of the like button; once clicked, the hype option will be available.
- YouTube has made First Position available across all content through Display and Video-360. With First position, you can reach your target audience fast, regardless of what they are watching.
- Meta has released its 2024 Responsible Business Practices Report. Some highlights include providing access to Cutting Edge AI, becoming a founding member of Take It Down, and focusing on building a diverse workforce.
- TikTok has released an updated subscription feature for creators, which will allow them to offer their followers exclusive access, perks, and experiences. The feature is only available to select creators, but TikTok plans to extend the availability to every creator in the upcoming weeks.
- Amazon Ads has released a new AI Video Generator to help advertisers lower the costs of video creation and increase engagement by amplifying their brand message.
- Vavoza is launching YouTube Ads Pro this week! If you want to scale your online business with paid ads, this course by Vlad Strizheus (the Founder) will show you exactly how we do it for our agency’s clients.
In YouTube Ads Pro, Vlad will show you step-by-step how we prepare, launch, optimize, and scale ad campaigns for our agency’s clients.
Subscribe to Vavoza Insider and stay tuned weekly for more marketing news and trends. 📈 See you next week.
