‘Tis The Season To Make Money With Holiday Promos

“It’s the spirit of the season…” Oh, wait, the spooky one first. Okay… “This is Halloween, this is Halloween, pumpkins scream in the dead of night…” 🎃

Anyway, back to business. The holiday season is the season of family gatherings, decorations, magic, discount deals, and, of course, wonderful food. (Food for thought for us marketers.)

The number of opportunities this season holds to make big bucks is incredible once you start looking at the holidays from a marketing perspective, not a consumer one.

Today, we’ll discuss seasonal marketing – the practice of tailoring campaigns and other marketing strategies to specific seasons, holidays, and events throughout the year. The main objective is to use the unique characteristics and feelings associated with the season or singular event to increase brand awareness, engagement, and sales.

You may ask, “Why are you already talking about the holidays in the first week of October?”

The answer is simple: It’s time to plan and launch your holiday season campaigns! To run a highly successful seasonal promo, you need to plan ahead and be ready months in advance.

In this article, we’ll share everything you need to know to make your seasonal marketing campaigns a success. And as usual, scroll down to the bottom for the latest marketing news and trends report. 🗞️

Why Should You Focus On Seasonal Marketing?

There are various benefits to running seasonal marketing campaigns, but let’s explore the primary ones:

Brand Awareness: Special promotions, ads, and seasonal buzz around your brand help attract new audiences to your business, thus boosting brand awareness.

Engagement: Special events, seasons, and holidays present an opportunity to connect with your audience and customers on a deeper level. Also, if your seasonal ads are catchy enough, people will engage with your brand, which gives you an extra boost algorithmically. (More on this later.)

Increased Sales: Limited-time offers or deals based on the season or significant event help drive new and existing customers to your brand. Also, consumers have higher buying intent during the holiday season.

For example, everyone loves Christmas gift shopping (well, not everyone, but many people do…), and doing so with sales and discounts only makes it more pleasurable. People will spend money on Christmas gifts regardless of whether or not they enjoy it.

The sky’s the limit for a creative mind.

Below are some seasonal promo ideas for you to consider, but the best ideas for your unique product or service will come from your mind, so put some thought into promo ideas sooner rather than later.

Digital Discounts: Use social media or email marketing with catchy seasonal images to introduce people to your new feature, product, or service. Offer a discount in return for people’s contact information – convert them into leads.
Influencer Partnerships: Special seasons are a good time to collaborate or partner with influencers and micro-influencers. Your awesome product, their authentic advertising approach, and the spirit of the season add up to good exposure and increased revenue for both you and the micro-influencer.
Product Bundling: Create irresistible offers for your seasonal promos! In our offer-building series (premium articles), we expanded on value stacking and crafting irresistible offers.
Flash Sales & Limited-Time Deals: Create a sense of urgency with holiday promos that are only active for 2-3 days. Think Black Friday sale, but apply the same concept to any other holiday, too!

Pro Tips For Your Seasonal Marketing Success:

Start Early: Ever notice how stores put out Halloween toys in mid-July? There’s a psychological reason for it. Planting a seed in consumers’ minds about an upcoming holiday helps build excitement, interest, and anticipation, thus driving engagement and boosting sales.

Plus, you are more likely to run a successful campaign if it’s well thought-through, planned, and executed, all of which require time.
Do Your Research: This applies to both consumers and competitors. Look into what similar companies are doing and what type of campaigns they are running during these seasons; if you have the time, study what works best for them.

But more importantly, try to stand out from the crowd! Be a leader in your niche rather than a follower – it’ll serve you better in the long run.

As for conducting research on your consumers, know your target audience, engage with them by asking questions, and encourage feedback and conversation. This will help you tailor your seasonal marketing campaigns properly for optimal performance.
Don’t Forget Your Existing Customers: While seasonal marketing is a great way to attract new customers, don’t forget the existing ones. They deserve special deals, rewards, and discounts, too.

If you sell info products, this is especially relevant, because, unlike e-commerce brands, we generally don’t sell products to people directly – we generate leads, nurture them, and then convert them into our offers.

So, capitalize on the holidays by doing direct promos to your existing leads and customers. This will increase your customer lifetime value (CLV) while giving your customers a special deal on a product they want or need.
Catchy Media: Your content should be entertaining and revolve around the season. Think bats and spooky skeletons for Halloween, Santa or Jesus (or both) for Christmas, and patriotic stuff like American flags for the 4th of July.

The speed of light is faster than the speed of sound, so your imagery is the sales point. By the way, this applies to year-round marketing, too, not just seasonal.

The best part about seasonal promos is that being cheesy, corny, or even a bit cringe is more forgivable, so have fun with your ads and experiment with various promo angles.
Have the Right Offer: Ensure that your offer is appropriate for the occasion and appears organic rather than pushy.

For example, The New Year is a time of new goals and resolutions, and it’s a good time to offer a deal on a fitness program or a business course. Would it make just as much sense to offer a fitness program for Christmas? Probably not.

Closing Remarks

Implementing seasonal marketing as one of your marketing strategies is a great way to increase brand exposure and awareness and attract more business. Not to mention the opportunities to sell to your existing customers to maximize your revenue.

Holidays are a time of joy and fun, but they can also be a time of big expenses and stress. Luckily, marketers and entrepreneurs can use seasonal marketing to not only connect with their audience and catch the wave of excitement but also turn expenses into profit.

Start planning and launching your seasonal marketing campaigns today!

Stay tuned for more actionable marketing ideas from Vavoza Insider, and we’ll share more useful tips with you continually.