Top Branding Books For Business Growth: Brand Power Built In
Brand Power Built In by Lifang He delivers an insider’s playbook for creating brands that truly resonate with customers.
Rather than treating branding as an afterthought or surface-level exercise, the book shows how to embed brand strategy throughout the entire product journey – from the earliest stages of development to the customer experience long after purchase.
He emphasizes the importance of aligning values, design, and messaging to build emotional connections that capture customers’ hearts and minds.
Through practical strategies and insider insights, readers learn how to shape customer perceptions, inspire loyalty, and differentiate their offerings in a crowded market.
Brand Power Built In goes beyond theory, providing a roadmap to integrate branding into every touchpoint of a business, ensuring products don’t just sell, but create lasting trust and advocacy.
It’s a guide for entrepreneurs, marketers, and business leaders who want to transform branding into a built-in advantage for long-term success.
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