In Gap Selling Getting the Customer to Yes, Keenan challenges traditional sales myths and introduces a revolutionary problem-centric approach that changes how salespeople think and act.
According to him, customers do not care about you or your product but about fixing their problems and successful sellers help customers bridge the gap between where they are and where they wish to be.
Through real-world experience and simple instruction, Keenan demonstrates how to reduce sales cycles, increase revenue, and create genuine influence throughout the buying process.
Gap Selling allows sales professionals to evolve from order takers into trusted advisors who win more deals and create lasting customer relationships.
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