Trending On Social Media and Current Content Trends: July 2

Here are the latest social media trends, content ideas, and trending topics in digital marketing on July 2, 2025:

Princess Treatment or Bare Minimum is a funny social media trend in which couples say different scenarios to each other, and they have to answer correctly to avoid being sprayed with water.

Tailor this content trend for your niche, asking various questions. If your team members get it wrong, you can spray them with water, giving your audience a funny and enjoyable experience.
#SquidGame is a trending topic on TikTok with over 97k posts in the last 7 days and growing. Creators post content sharing their thoughts, reactions, and clips of this show coming to its finale.
Good Intentions by Giulio Cercato is a trending audio on Instagram that fits vlog-style content. Creators showcase their daily activities or hobbies, pairing them with this audio to give their videos a calm and peaceful vibe.
Drink Some Water and Calm Down is an exploding social media content trend. Content creators post reels of themselves with the text “drink some water and calm down” over a clip, and then they grab something across the screen, showing what calms them down.
Steam Summer Sale is a trending topic on TikTok with over 58k posts in the past week, in which creators post content about how to get the best bang for your buck on Steam for video games.
The Cottage by Elizabeth Jane is a trending audio on Instagram that creators in the food and decoration niche use for their reels to grow their brand on social media.