Viral TikTok Trends and Social Media Content Ideas: July 23

Here are the latest viral TikTok trends, social media content ideas, and trending topics for you to implement to grow your brand on July 23, 2025:

3 Step Formula… is popular on YouTube. Post a video with text overlay “The 3 Step Formula For {XYZ}”, breaking down topics and giving your viewers the best tips for success.
And For The Man, Perhaps A… is a funny trend on social media. Post a video with text overlay “And for the man, perhaps a {XYZ}”, recommending something to a man (your significant other, friend, or employee), then cut to them rejecting your recommendation with text overlay “Perhaps not” because they found something better.
Sorry We’re Late… is a rising trend on TikTok. Film yourself and add text overlay “Sorry we’re late, {XYZ} was throwing a fit.” Then, film your friends or employees walking into the frame in a sleek outfit.
How To Be Better Than 99% Of People… is a viral YouTube trend. Your short or long-form videos should provide niche expertise and success advice with a caption or the text overlay, “How to {XYZ} than 99% of people.”
I Spent 24 Hours… is a viral YouTube trend. Post a video with text overlay “I spent 24 hours {XYZ}”. For example, record yourself working on your laptop, editing your website, or creating a product, and add “I spent 24 hours trying to build an online business” on top.
About To Get On A Flight is a perfect TikTok Trend for vacationers. Post a video of yourself on the plane with the text overlay, “About to get on a flight, let’s see if {XYZ} comments.”