Viral TikTok Trends, Rising Google Searches, and Latest AI News: April 30, 2025 🗞️
Here are the current viral TikTok trends, rising Google searches in digital marketing, and the latest AI and tech news on April 30, 2025:
Social Media and Advertising Trends
- POV (Point of View) Videos are trending on Instagram and TikTok. Creators record themselves or their surroundings and relatable day-to-day situations with which their viewers can resonate.
- Reaction Capture Videos: People capturing genuine and unedited reactions to situations, products, and trends on video. It can be used in Reels and going live (for example, unpacking videos, reacting to comments, etc.) This is trending on TikTok and Instagram.
- Send This To… (your best friend, boyfriend, and whoever else) to let them know you love them, appreciate them, or just to waste 15 seconds of their life. This trend is used for wholesome and funny purposes, and increases engagement and shareability.
- Keywords Over Hashtags: Ensure your captions have searchable keywords instead of a ton of hashtags. Instagram’s algorithm seems to favor searchable content.
- AI-Generated Art and Videos involving animals, nature, and animated situations are popular on YouTube Shorts and Instagram.
- Unsettling Conspiracy Videos generated by AI with voiceovers and mystical background music are trending on TikTok. The stories mainly revolve around government agency conspiracy theories, religion, and little-known aspects of the universe.
- Lifestyle Videos romanticizing day-to-day routines and simple moments are a hot trend on platforms like TikTok, Instagram, and Facebook.
- Finance and Stock Market topics are trending on X, suggesting active discussions around earnings reports, political and economic movements, and investment potential. The most used topics include $AMZN, $BONK, and $CFX.
Rising Google Searches
- Canada and Canadians are trending political subjects on X today due to the recent elections in Canada and the geopolitical situations involving the POTUS.
- Stocks are a trending search, according to Google. The most popular ones are Spotify, HIMS, and SOFI stocks.
- Google Ads Transparency Center and Metapay Ads are breakout trending searches on Google.
- Rising Search Topics: “KakaoTalk” and “Ad Blocking” topics are increasing in search volume.
- Ad Agencies are a trending search among people today, specifically for TikTok, YouTube, and Facebook Ads.
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Latest Business, Tech, and AI News
- Meta introduced the Meta AI app. It will act as a personalized assistant and as the companion app for the Meta AI Glasses.
- LinkedIn shared instructions for posting video content, including specs and other tips.
- Google released three AI experiments to help people learn languages through simulating real-life situations.
- YouTube introduced a new ad type called “Pause Ads,” which appear as banners when viewers pause videos.
- OpenAI has introduced several improvements, including WhatsApp Access, Enhanced Shopping, and Improved Citations.
- Chat-GPT will officially discontinue GPT-4 effective April 30. It will be fully replaced by GPT-4o.
You may also want to check out some of our other April updates, which are still highly relevant. 🔥
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