What’s Going Viral? 30 Content Trends Shaping September 2025

Vavoza Team
September 13, 2025
Social Media Trends

Here are the top 30 viral social media trends and content ideas exploding on social media this week in September 2025:

Visual Hooks are a common content marketing trend. Use visual hooks to capture your audience’s attention and retain engagement.
The AI Era is a viral marketing trend. Post a video teaching your viewers how to succeed with AI in your specific niche.
Dressing Like A Bum is a viral social media trend for successful entrepreneurs or car enthusiasts. Post a video with the text overlay “Dressing like a bum because my car is the fit”, then show your car in the video.
Black Frame Videos are trending. Film a video, then crop and round the edges, giving your reel an aesthetic and unique look.
User-Generated Content is a viral marketing trend. Brands leverage photos, videos, and reviews created by customers to build trust, boost engagement, and drive sales.
Niche-Focused Content is a trend where creators attract the right audience who actually care, engage, and have buying intent.
The Sendy Trend is going viral on social media. Post a video with the text overlay “Got caught doing a sendy”, sharing your favorite food or drink with your audience.
Just Post It is a popular TikTok trend where creators film themselves in their natural state, share content ideas, and motivate each other to post consistently.
Copy This Faceless Business is a recent YouTube content trend. Post a long-form video on YouTube and share strategies for creating a faceless brand or business. Use “Copy This Faceless Business” in your title and text overlay.
Tell Me Without Telling Me is a viral TikTok trend. Post a video with a text overlay like “Tell me you’re an entrepreneur without telling me you’re an entrepreneur”. Share clips that show your personality and key character traits.
Singing Ads are a resurfacing ad trend. Big and small e-commerce companies are recreating song verses to fit their products or services.
10 Rules is a common YouTube trend. Title your long or short-form video starting with “10 Rules…” and share 10 key pieces of advice from your niche.
How To Become… is a YouTube trend. Post a video with a text overlay like “How to become a marketer in 2025” or “How to become a millionaire in 2026”. Share valuable niche tips and strategies with your audience.
Lifestyle Videos are trending on social media. Connect more with your audience by sharing what you do.
Motivational Quotes and Posts are trending on Threads and Instagram. Share motivational and inspirational quotes and insights to attract more engagement.
Asking For Permission Trend is gaining popularity among new and established creators on Reels and TikTok. Post a video asking your audience for permission to do something. For example, “I’m about to drink this coffee, is that okay with y’all?”
The Griffin Method is a trending voiceover editing method on TikTok. Film yourself talking about a subject, then edit it periodically, speeding it up during and slowing it down during the moments you want to make stand out. Some creators rant about random subjects, while others discuss meaningful things.
Series Content is a viral trend. Post a video starting a new series like “Day 1 of my fat loss journey” or “Episode 3 of launching my own business”. Then post every day, sharing new tips and what you’re doing.
Brand Storytelling is a viral marketing trend where businesses share authentic stories to build loyal audiences.
Nostalgia Marketing is a viral marketing trend. Brands use old memories, styles, or pop culture from the past to make people reminisce about the past.
100 vs 1M is a popular social media trend. Post a video like “100 view hook vs 1M view hook”. Break down viral videos and share valuable tips and insights.
A Look Inside is a popular YouTube trend. Post a video titled “A Look Inside My Life As A CEO” or “A Look Inside My $8 Million/Year Marketing Business”. Take your audience with you throughout your life and work day.
Social Search Optimization is a rising marketing trend where brands optimize content to rank on social platforms like TikTok, Instagram, and LinkedIn, not just Google.
Authenticity is a rising marketing trend on social media. Share real, unfiltered content to build trust and deeper connections with your audience.
No Experience Needed is a viral YouTube trend. Post a long-form video like “How To Build A Marketing Agency (No Experience Needed)” and share niche-specific tips with your audience.
Instagram Subscriptions are a trending feature that creators use to share exclusive content and insights with their audience.
Let TikTok Pick The Song is going viral: choose a random video from your camera roll, upload it to TikTok, and let TikTok choose the song or sound for it.
AI Will Create More Millionaires is a trending title for long-form YouTube videos. Creators are posting videos comparing AI to other industries and niches, such as the internet and cryptocurrency.
Extended Carousels are trending on Instagram. Post 10+ slides sharing your life, educational content, or anything sequential. Add a trending audio, an appropriate caption, and hashtags.
Quick Tips and Life Hacks are trending on Instagram. Share short, value-packed niche-related tips through Reels or Extended Carousels.