What’s Trending in Digital Marketing: May 8, 2025 🗞️

Here are the most recent social media trends, digital marketing insights, and the latest tech updates on May 8, 2025:

Social Media Trends 

• “Million Dollar Baby” by Tommy Richman is a trending track on Instagram and TikTok. Pair it with a dance or lifestyle content.
  
  
• “Solitude” by M83, paired with AI-generated and cinematic content, is a popular song on social media platforms.
  
  
• Leo Skepi’s podcasts and motivational speeches are common on the FYP’s for people interested in self-love, relationships, and a good life. His content (authentic, repurposed, and reused by others) gains a lot of engagement and exposure on TikTok.
  
  
• Instagram Carousels are trending and performing well for creators. You can post carousels of professional photos, reviews, and clients’ results.
  
  
• Articles and Posts with helpful, informative, motivational, and actionable content are trending on platforms like LinkedIn and X. You can present such content in the form of storytelling or get straight to the point with bullets and facts.
  
  
• Lifestyle Reels with Actionable Advice in the caption about your industry is a type of content on Instagram and Facebook. The Reels should be aesthetically pleasing and of high quality.
  
  
• Complexity Made Easy is trending on X. If you know a complex topic, break it down into easy facts and points so that your audience can understand.
  
  

Top Marketing Searches

• Sales: The topics “insurance”, “payday loan”, “online leads”, and “how to generate leads” are rising in search queries.
  
  
• Ads: “Pop-up ads”, “costless ads”, “instacart ads”, “shopify”, “pay-per-click ads”, “google ads conversion tracking”, and “demand gen google ads” are trending searches today according to Google Trends.
  
  “Targeted advertising” and “paid ads” are also topics with a high search volume right now.
  
  
• Courses: Recent topics of interest related to courses include: “digital”, “digital marketing course”, and “SEO course”.
  
  If you sell or promote courses in these industries, including these keywords in your back-end and front-end content can help boost your visibility on search engines. 
  
  
• “Affiliate Marketing vs Digital Marketing” is a trending Google search query. Related questions include “What is digital marketing?”, “What is affiliate marketing?”, and “Affiliate marketing vs influencer marketing”.
  
  People are also looking for “affiliate marketing brands”, “affiliate programs”, “social media affiliate marketing”, and “digital marketing jobs”.
  
  
• “Personal Selling” and “Promotion in Marketing” are trending search queries today.
  
  
• Consumer: The topics of “customer experience”, “consumer choice”, “creative consumer research”, and “consumer insights analyst” are all trending and rising search queries, indicating that business owners want to focus on what’s important to their consumers. 
  
  

Tech and Business Updates 

• Meta shared tips and product tools across WhatsApp, Messenger, and Instagram to help people avoid online payment and investment scams.
  
  
• Apple might soon add AI search engines from Anthropic, OpenAI, and Perplexity to Safari. Eddy Cue (Apple’s Senior VP of Services) shared some thoughts about this addition and mentioned that those search engines still need improvement, so they will not be the default for Safari.
  
  
• OpenAI launched a program called “OpenAI for Countries”. The company will partner with governments to grow AI infrastructure internationally.
  
  
• Spotify released an update that promises a New Dimension of Music Discovery and more user controls and tools.
  
  

You may also want to check out some of our other May updates.

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