Who Says FREE Doesn’t Pay?
When it comes to expanding a brand, many different strategies can be employed. One of the most effective ways to grow a brand is through marketing by giving away free products, services, and incentives. This type of marketing allows businesses to reach new audiences while building trust with their existing customers.
Giving away free products and services is an excellent way to promote your brand and increase customer loyalty. By offering something of value for free, you can attract potential customers who may not have otherwise been interested in your product or service. Additionally, incentives such as discounts or special offers can help encourage customers to purchase from your business.
Finally, it’s essential to measure the success of your marketing efforts so that you can make adjustments if necessary. Tracking metrics such as website visits, sales conversions, and customer feedback will give you an idea of how successful your marketing campaign has been. This data can then be used to refine your strategy and ensure it reaches the right people in the right way.
By giving away free products, services & incentives, businesses can effectively expand their brand while also building trust with their existing customers. With careful planning and measurement, companies can use this type of marketing to reach new audiences and increase sales conversions.
Pro Tips:
- Free Vacations – As the pandemic restrictions lift worldwide, more and more people eagerly await much-needed vacations. Much like a timeshare gives patrons complimentary perks for listening to their pitch, brands can offer valuable vacation incentives in exchange for honest reviews, surveys, and sharing their impactful or educational content.
- Restaurant Gift Cards – Who doesn’t like a free steak!? So long as it doesn’t taste like a boot, most customers would love to complete a gamified task to earn a restaurant reward. We’ll look no further than the number-one restaurant incentive program in the world – Marketing Boost! For the price of a meal per month, you can give out an unlimited amount of incentives to individual customers as a thank-you for doing business with you.
- Virtual Gift Cards – Using a virtual gift card can allow you to quickly grow your email list with a self-liquidating offer of varying amounts. Many partners leverage affiliate programs with Cost Per Acquisition (CPA) offers to pay your brand to cross-promote their brand! Many years ago, on the early Joe Rogan Experience podcast, Rogan routinely promoted sub-links on his sites that were merely affiliate offers from CPA vendors such as Amazon and Meundies, who eventually became actual sponsors. Then he leveraged that momentum into a 100-million-dollar Spotify deal. Not too shabby, eh?
- Digital Education – What’s better than the gift that keeps on giving? Books! There is a 100-million-dollar company called Scribd offering unlimited audiobooks and pdf books for one low monthly price of around $10 bucks! If you sign up for Scribd now, you will get a complimentary 2-month trial, which you can cancel anytime! And you get to earn an additional month of free service for every referral to Scribd! Having access to unlimited information is just part of how we do such diligent research every week here at Vavoza.
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