The Conversation Every Person Needs to Hear is a widespread content trend that is mostly popular on Reels and TikTok.
The trend revolves around creators sharing direct, controversial, vulnerable, and motivational life insights. The trend often centers on topics like mental health, business, fitness, self-worth, financial literacy, and relationships.
The Conversation Every Person Needs To Hear trend’s format is designed to feel like an intimate, raw, and honest conversation with someone you trust. This trend resonates with people because oftentimes, some may already be thinking the exact thing they heard in the video, but were too scared to admit it.
The trend thrives on the vulnerability of both the creator and the audience and combines maximum value with minimal editing.
The Conversation Every Person Needs To Hear – What The Trend Consists Of
- Direct-To-Camera: The goal is for the creator to speak directly to the audience, through the camera, of course. Most creators take this approach by looking directly at the camera.
Your video should feel like you are having a tête-à-tête conversation with your viewer, which gives it a sense of urgency and deep intimacy. - Authenticity and Vulnerability: The content for this trend tends to be personal. The creators usually share their own stories, heartbreaks, mistakes, and how they eventually emerged from the struggles. The raw honesty is what hooks the viewers.
- Direct and Profound Insights: Creators are usually very direct in this trend. They share unpopular opinions and truths that the viewers might be avoiding or having a hard time accepting.
This trend is meant to provoke self-reflection and honesty with oneself, while also showing the viewer that there is light at the end of the tunnel, and that they’ll emerge stronger and better once they accept that hard truth. - Minimal Editing: This trend focuses on the message, not editing perfection. These videos are often filmed by creators without makeup on, without perfect lighting, in the car or in the bedroom, and without the perfect setup.
Post-editing is also minimal, if any. Most creators leave the imperfections of looks and speech without editing them out. - Soft Audio or None At All: This trend welcomes soft background music, or none at all. The music, when used, offsets the serious tone and the “tough-love” message.
Why Is This Trend So Popular?
- Relatability: The Conversation Every Person Needs To Hear trend taps into much deeper feelings for your audience than just relatability.
For the audience, it’s like looking in the mirror and finally accepting something about themselves.
For some, it can substitute for a therapy session, and for others, it can be a much–needed kick to take action about their situation. Some may also use it to escape the “I’m all alone” feeling. - The Algorithm: This trend is highly engaging, and social media algorithms love that.
How To Recreate This Trend – The Step-By-Step Guide
One of the core concepts of this trend is being genuine. It only works when the creator comes from a place of sincere empathy, and yes, your audience can sense that even through a screen.
Step 1: Find Your Topic or Message
You can do just one video on the topic of your choice, or do a series – it’s up to you. Whether you do one or multiple, each video should portray one clear and simple message.
Brainstorm the common struggles of today’s society. Some common topics include:
- Self-worth and self-esteem
- Burnout
- Loneliness
- Feeling unaccomplished in life
- Feeling down
- Having anxiety
- Having doubts about a romantic relationship
- Uncertainty about career choices
- Sadness
- Regret
- Laziness
- Health (mental and physical)
- Change
Ask yourself, “What would I need or want to hear at my lowest point? Let your experience be the writer of your script.
Remember, the topic you pick should in some way, shape, or form resonate with you. Do not speak on things you do not have any personal experience in – that will sound and feel fake, which is repelling.
Step 2: Your Script
Use the POV framework and let the viewer know that you are their friend or someone they can trust. The viewers’ POV is you, being their friend.
Start off your video by saying or using a text overlay with one of the following phrases:
- POV: I am your friend and I’m just checking in with you.
- How are you doing today? Want to talk about it?
- Take a look at your progress!
- POV: A message from your future self.
- POV: It’s time to get your sh*t togeher.
- POV: A reminder from your younger self that he/she is proud of how far you’ve come.
- POV: We’re sitting in the driveway because you don’t want to go home.
- You know you should take action, but you don’t know what to do.
- You looked at yourself in the mirror, and now you’re contemplating your decisions.
- POV: You’re stress eating again, thinking you’ll never have the body of your dreams.
- It’s time we had the talk.
- It’s time to lock in and become the first millionaire in your family.
- I see how hard you’re trying – don’t forget to breathe.
- It’s time to walk away, and you know it.
The above phrases can also be your hook. The goal is to address the viewer directly. Use “I” and “You” statements to make your video personable and foster a connection. Your video should have 4 main points:
- The hook – first 3-5 seconds. “I am your friend and I’m just checking in with you.”
- Validation: “I see how hard you’re trying.”
- The message: “It’s okay to not know your next steps” or “If you don’t change, nothing will.” Continue these statements with more details, a story, or more motivation.
- A gentle CTA or an aggressive eye-opening statement, depending on your topic.
Step 3: Filming
Consider the following for setting your scene:
- Location: It should be a personal space: non-distracting, comfortable, and quiet. You can use your car, room, kitchen, or a quiet spot in the park.
- Lighting: Natural light is the best option, or if you’re recording when it’s dark outside, use soft lighting instead of harsh lights.
- Framing: You want your viewer to feel close to you, but not as though you’re all up in their face. Record yourself from the waist up.
- Eye contact: When recording yourself, look directly into the camera, not your own face. This will make the viewer feel like you’re looking them in the eyes.
- Audio: Be articulate and make it easy for the audience to understand what you are saying. Use the mic on your headphones or a simple external mic, if you have one.
Speak in your natural voice, and, depending on your topic, be calm, passionate, or expressive.
Step 4: Editing
The fewer edits you do to your video, the better. In fact, we could summarize this step with one phrase – Less is More. But here’s a more detailed breakdown:
- Music: Choose a soft or lo-fi track for your background music. Keep the volume low – you want your voice to be the main focus.
- Text: Use clear and simple text overlay. It is also beneficial to turn on your captions.
- Description: In the post’s captions, you can reiterate your message and add more thoughts. You can also just create a title for your video and add relevant hashtags.
Bonus: Turning Captions On – TikTok and Instagram Instructions
TikTok
- Record or upload your video. On the editing screen, tap the downward arrow for more options.
- Select Captions.
- Select the language for your captions by tapping the Detect language option.
- Post!
- Once you’ve recorded or uploaded your video, click Next, and you’ll see the editing screen. Access the sticker menu.
- Find and select Captions. This will automatically transcribe your video to your audience.
- Post!
The Conversation Every Person Needs to Hear is a trend that thrives on authenticity and deep connection. This type of content taps into the vulnerability of the creators and their audience, making this trend relatable and engaging.
Implement it today to connect with your audience and boost your online reach!
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