You’ll Find This Video When You Need It The Most – this trend has several variations. You may have seen someone on TikTok say, “If you’re seeing this, it’s for you” or “This is your sign to”. Any intro or caption along those lines belongs to this trend.
You’ll find it when you need it most… Isn’t it fascinating that the algorithm is almost on par with God, or the Universe, or whatever you believe in? If you think about it, sometimes you really do come across certain videos in the exact moments of need, vulnerability, and, potentially, even despair.
You could almost call it “mind reading”, which, in a way, it is.
This trend is popular on long and short-form platforms. Short-form content, of course, dominates. TikToks, Shorts, and Reels are easier for people to digest, so we’ll discuss this trend in terms of short-form content today.
Below lies the breakdown of this trend, why it’s effective, and a step-by-step guide for collecting the views you deserve with it.
Other Variations Of You’ll Find This Video When You Need It Most
Just so we’re clear, here is a list of what you may know this trend by:
- Hopecore Aesthetic
- If you’re seeing this, it’s for you
- This is your sign to…
- This is a message from God
- You came across this video for a reason
- Your finger chose this video for a reason
- You probably needed to hear this today
Any insinuation that you see this video “for a reason” indicates this trend. Now that we’ve got that covered, let’s move on.
What Makes This Trend So Effective?
In short, the psychology and serendipity behind it.
- The Need For Reassurance: It’s natural to seek comfort and reassurance in times of need; many people find it on social media. The “You’ll find this video when you need it the most” content offers short-term doses of serotonin, hope, motivation, and reassurance.
- Emotional Resonance: Content that taps into strong emotions, like this one, is more likely to be shared. The combination of positive emotions plus calming visuals (which this trend often uses) enhances emotional resonance, thus increasing content sharability.
- The Magical Coincidence: No matter how harsh life may be, we all want to believe in magic, and this trend allows people to keep believing.
How To Create Your Own Video That Aligns With This Trend?
Step 1: Define Your Message
Define your target audience and pick a message you want to share. Your message should align with something true to you and provide comfort, peace, validation, or reassurance.
A good way to start is by asking yourself what you need to hear in moments of need.
- Do you need someone there for you?
- Do you need reassurance that you’re not crazy?
- Do you need someone to tell you that your feelings are valid?
- Do you need someone to agree with you that someone mistreated you and you didn’t deserve that?
- Do you want to feel like someone really gets you?
- Do you want acceptance?
- Do you need a hug?
- Do you need someone to stop sugarcoating things?
- Do you want to hear facts or something that sounds nice?
- Do you want someone to pick up the pieces so you don’t have to do it yourself?
- Do you need a reality check?
- Do you need someone to tell you to trust your gut, timing, or God?
Quick Tip: When you speak from experience, it is more likely to resonate with your audience.
Step 2: Prepare Your Message
Prepare your message, but don’t overscript. Your message needs to feel like it was recorded spontaneously, in the moment. If you need help remembering what you want to say, write out a bullet list with your main touch-points.
- Remember to use simple and direct language.
- Use “You” statements.
- Keep it short – your message shouldn’t be longer than 30-60 seconds.
- Speak like you’re a close friend of your viewer.
Step 3: Choose Your Visuals
Most creators choose to record themselves in a non-distracting setting, but some decide to place a voiceover over some calming visuals, such as scenic views, a pet peacefully sleeping, a POV of them making a hot cup of tea, or a fireplace.
Choose one of the following options; don’t mix and match:
- Shoot your own clips. They should be simple aesthetic shots without any extra editing. Take a video of the ocean waves, the fireplace, or the rain. Your clips should have sudden movements in them. Hold your camera still or make slow movements if needed.
- Use stock footage. Search for calming stock footage on platforms like Shutterstock, Adobe Stock, Pexels, Canva, or Artlist.
- Record a video of yourself talking to the camera. Ensure there are no distracting surroundings. You can record in your bedroom or in your car.
- Use text-only. Use a simple video editing app like CapCut, iMovie, or Veed to create a video with just text appearing on the screen over a subtle background.
Step 4: Your Audio
Decide whether you want it to just be you speaking in silence, or if you want some subtle background music.
You can use instrumental music, acoustic guitar songs, lo-fi, calm piano, or meditation music. You can also use natural sound from your video, like rain, fire crackling, or your cat purring.
Consider using trending audio to maximize your reach.
Step 5: Editing
- If you used visuals, place them in order and add smooth transitions.
- Add your text overlay. It is usually placed at the beginning of the video and should read something like “You’ll find this video when you need it the most” or “You needed to hear this today.”
- Keep your video vertical.
- Aim for a video to be no longer than 60 seconds.
- Trim long pauses.
- Add your caption: it should be a brief reiteration of the main message of your video.
- Add appropriate hashtags.
Follow this guide to ride the “You’ll Find This Video When You Need It The Most” trend, improve someone’s day, increase your engagement, and connect deeper with your audience.
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