$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi teaches business owners how to create and price offers that are so compelling, they become virtually irresistible to their ideal customers.
The core of the book revolves around the concept of the “Grand Slam Offer.” Hormozi breaks down the art of pricing and value creation, showing readers that they don’t have to compete on price.
Instead, he teaches them how to build so much value into their offer that price becomes an insignificant factor for the buyer.
The book provides a step-by-step guide to solving the right problem, creating the value equation, enhancing the offer, and launching the offer.
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