Here are the top 7 viral social media trends, content ideas, and technology news in marketing on September 25, 2025:
Social Media Trends and Content Ideas
- FRESAS by OceanVibe! is a trending Instagram song with over 30k reels. Pair this upbeat audio with tutorials and DIY videos.
- 1901 by Phoenix is a trending TikTok sound. Pair this audio with your favorite moments and memories.
- Client Testimonials is a viral marketing trend in which brands and creators showcase real customer experiences and results to build trust, social proof, and credibility with their audience.
- Content Automation is a marketing trend in which brands and creators use AI to generate posts, schedule uploads, repurpose content, and automatically publish across multiple platforms.
- Creed Style Edit is a popular social media trend. Post a video syncing the clips and edits with the audio of yourself building a business, playing a sport, or hitting the gym.
- Interviews are a powerful content format. Create videos where you sit down with top competitors and key players in your industry, uncovering insights, strategies, and valuable lessons that your audience can apply.
- Was It Worth It is a viral YouTube trend. Post a long-form video titled “I Tried Building A Marketing Agency In 2025 (Was It Worth It?)” and share strategies and tips with your audience.
Trending Google Search Queries
- Hulu is trending on Google, with over 100,000 searches in less than a day after Disney raised its prices for streaming plans in the U.S.
- Lithium Americas is trending, reaching 20,000+ searches in 22 hours after it was reported that Trump’s administration is seeking an equity stake in the mining company.
- Firmo IPO is a rising query, with 10,000+ searches in 1 hour after it was reported that the company is targeting a valuation of up to $13.16 billion.
- Trump Escalator is a trending Google search query, with over 10,000 searches in just 21 hours after it was reported that an investigation will allegedly occur into the incident at the UN General Assembly.
Top Business and Marketing Books
- The Adweek Copywriting Handbook by Joseph Sugarman is one of the most respected guides in advertising, offering a step-by-step breakdown of how to write copy that persuades and sells.
- Propaganda by Edward Bernays is a groundbreaking work that examines how public opinion is shaped and controlled in democratic societies.
- Cashvertising by Drew Eric Whitman is a book for entrepreneurs, marketers, and copywriters who want to master the science of consumer persuasion.
Tech News and AI Developments
- TikTok launched its 2025 Change Makers Program with 50 mission-driven creators and introduced new donation tools to amplify charitable campaigns.
- Instagram introduced a control tab that lets users manage interests and customize what appears in Reels, Explore, and Feed.
- Perplexity launched Perplexity Research, a new AI lab focused on reinforcement learning, agentic interaction, retrieval, and next-gen systems for internet-scale AI.
- Microsoft added Claude Sonnet 4 and Opus 4.1 to Microsoft 365 Copilot, giving enterprises more AI options for research, automation, and productivity.
- Cohere raised an additional $100M, boosting its valuation to $7B as it expands global operations and rolls out its Command A models.
- NVIDIA announced Canada’s first sovereign AI factory with TELUS, as leaders push digital sovereignty and accelerate AI adoption.
- Amazon introduced the Nova Act IDE extension, a new tool that allows developers to build, test, and deploy browser automation agents without leaving their IDE.
- Lovable announced file uploads, letting users turn spreadsheets, resumes, slides, and more into apps and sites with a simple drag-and-drop.
Trending AI Tools
- Domo AI – turns text, images, or videos into animated visuals and AI agents, letting users animate, style, or query data effortlessly.
- Lovable – lets you build apps and websites by chatting, so no coding is needed.
- Poly AI – builds human-level conversational agents for voice and chat, enabling natural, scalable customer support.
- MagicLight AI – turns your stories, scripts, or ideas into animated videos automatically, complete with consistent characters and scenes.
- CheaterBuster – a tool that searches dating apps and social profiles using face recognition, name, and location to uncover potentially hidden accounts and activity.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
