Meta’s text-based social media platform, Threads, is continuing its impressive climb.
It officially announced that it now has over 400 million monthly active users.
This milestone is a testament to the app’s rapid growth since its launch just two years ago.
The platform, which was initially created to compete with X, has consistently added millions of new users, with the latest numbers revealing a significant jump of 50 million users in just the last few months.
This growth is driven by various factors, including its seamless integration with Instagram and a focus on fostering positive conversations.
This surge in user growth positions Threads as a major player in the social media space, and it’s actively closing the gap with its rivals.
While X has claimed a higher user count, data from various third-party analytics firms indicate that Threads is seeing a faster growth rate and is gaining on X regarding mobile usage.
The platform’s commitment to adding new features, such as direct messaging, enhanced search, and better content recommendations, has helped to keep its audience engagement high.
With its continued momentum and Meta’s resources, Threads is proving that it is more than just a temporary trend and is on its way to becoming a permanent fixture in the competitive world of social networking.
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