Sweets by isaintjames is a hugely popular sound on Instagram, with many Reels using the audio.
The song’s smooth, lofi hip-hop beat makes it an excellent background for many videos.
Creators are pairing it with everything from tutorial videos that show a step-by-step process to “day-in-the-life” content that gives viewers a peek into their daily routines.
Its relaxing vibe is also perfect for food-related content, like cooking demonstrations or showing off delicious meals.
The versatility of the “Sweets” audio is a key reason for its success. Since the beat is chill and not distracting, it works well with visuals that tell a story or show a process.
This makes the trend easy for almost anyone to join, from professional creators to casual users.
As a result, the song has become a go-to for many looking to make their Reels go viral and get more views.
The popularity of audio highlights how a simple, well-produced sound can become a significant trend on social media.
You may also want to check out some of our other recent updates.
Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily! 🗞️
