Meta Platforms has struck a deal with AI image pioneer Midjourney to license its aesthetic technology for use in Meta’s upcoming AI models and products.
This strategic move goes beyond a simple license, Meta’s research teams will work closely with Midjourney’s experts to integrate the startup’s visually refined capabilities into social apps and future AI systems.
The collaboration is part of Meta’s revamped AI strategy under its Superintelligence Labs, which aims to improve creative tools across Facebook, Instagram, WhatsApp, and the Meta AI App.
With rivals like OpenAI and Google raising the bar, Meta sees Midjourney’s design-forward approach as a key advantage to boost visual quality, user engagement, and efficiency in content creation.
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