Google now lets retailers showcase loyalty perks right in their listings.
That means member-only pricing and discounted or faster shipping can appear in both free and paid search results.
This helps shoppers spot deals meant just for loyalty members while giving retailers a way to reward their best customers with better visibility.
Plus, Google Ads now offers a Loyalty Goal that helps marketers target shoppers based on their loyalty status.
This makes it easier to use ad spend effectively and connect with repeat buyers, turning loyalty into long-term business value and stronger engagement.
You may also want to check out some of our other recent updates.
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