Social commerce refers to the growing practice of selling products directly within social media platforms, like Instagram, Facebook, TikTok, and Pinterest, where users can discover, engage with, and purchase items without leaving the app.
Features like shoppable posts, Live Shopping, stories with product tags, and in-app storefronts are turning social scrolling into seamless shopping experiences.
Studies show that social commerce is expected to account for over 17% of total online sales by 2025, with up to 80% of Gen Z and Millennial shoppers now integrating social media into their buying journeys.
By closing the loop between inspiration and checkout, social commerce empowers brands to meet customers where they are, bypass traditional funnels, and tap into impulse- and creator-driven buying behaviors.
Social media platforms are becoming not just places for discovery, but complete retail ecosystems
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