The Great Lock-In is the latest viral trend sweeping TikTok and Instagram, giving creators a simple but powerful way to show commitment.
The format is easy to follow: post a video about what you’re “locking in” on, whether building your business, sticking to workouts, or making healthier food choices.
The trend resonates because it taps into accountability, motivation, and the shared energy of people chasing long-term goals.
Videos under this trend often use text overlays, progress clips, and motivational audio to showcase discipline in action.
Audiences engage because they see relatable journeys, whether it’s someone showing their daily grind at the gym, their work on a startup, or their effort to stay consistent with lifestyle changes.
It creates a sense of community, with people cheering each other on while also inspiring themselves to stay locked in.
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