Comment Automation is a viral marketing trend that creators and entrepreneurs are using to skyrocket engagement and generate leads.
The strategy is simple: post a video with valuable content, then close with a call-to-action like, “Comment ‘Guide’ and I’ll send you a free PDF.”
Behind the scenes, automated tools or platform integrations deliver the promised resource directly to commenters.
This tactic not only drives massive engagement but also builds trust, making it easier to capture leads for digital products, courses, or coaching.
The trend works because it leverages two key factors, algorithmic engagement and value exchange.
Platforms reward videos that receive high comment activity, pushing them further into feeds.
At the same time, viewers feel rewarded with instant access to a freebie, whether it’s a guide, checklist, or template.
For entrepreneurs, this creates a win-win: higher reach, more leads, and a streamlined funnel powered by automation.
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