Buy Back Your Time by Dan Martell provides a practical framework for scaling your business without sacrificing personal freedom.
The book’s main message is that business owners should stop trading their time for money and instead use money to “buy back” their time by strategically hiring others to handle tasks below their desired hourly rate.
It introduces the “Buy Back Rate”, a formula to help founders make unemotional decisions about what to delegate.
The process begins with a time audit to identify low-value, repetitive work and advocates for making a key first hire, typically an executive assistant.
This method frees the entrepreneur from the daily grind, allowing them to focus on the high-impact activities that drive growth and create a self-managing company.
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