Clipping is a rising social media trend in which creators transform long-form videos into short, attention-grabbing clips and repost them on platforms like TikTok, Instagram, and YouTube.
By breaking down podcasts, interviews, or vlogs into bite-sized segments, creators can highlight the most entertaining or insightful moments more likely to resonate with viewers.
This trend works because short-form content performs best on social platforms and is easily shareable.
Entrepreneurs and creators use clipping to grow brand awareness, maximize existing content, and go viral without constantly filming new material.
The strategy allows one long video to fuel dozens of engaging posts, keeping audiences hooked while expanding reach across multiple channels.
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