If I Were Starting Over is a viral TikTok trend where creators share their biggest lessons, strategies, and insights as if they were beginning their journey again.
Posts often feature a text overlay like “How I would do e-commerce if I were starting over” or “What I’d do differently if I were starting my business today.”
The trend resonates because it’s both relatable and aspirational—viewers get actionable advice from people who’ve already taken the path.
This trend is gaining traction because it blends storytelling with value.
Whether in business, fitness, or personal development, creators use the format to show growth while positioning themselves as trusted guides.
By leaning into transparency and offering a roadmap for beginners, the If I Were Starting Over trend creates engagement and shares that help videos spread quickly across TikTok and beyond.
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