YouTube introduced Demand Gen Drops to update marketers on new AI-powered performance solutions that drive better results.
Demand Gen campaigns have already delivered a 26% increase in conversions per dollar, thanks to more than 60 AI-driven improvements in ramp time, bidding, and campaign optimization.
The new monthly showcase highlights the latest features and updates so advertisers can maximize performance and stay competitive across digital platforms.
This month’s Demand Gen Drop includes several important updates.
Conversion lift testing is now available at lower spend levels, helping marketers measure incremental campaign results.
Platform-comparable conversion columns make it easier to match attribution models with other ad platforms.
Omni-channel bidding allows brands to optimize online and offline sales, while local offers and promotion assets bring attention to nearby deals and seasonal campaigns.
These updates make YouTube Demand Gen a powerful tool for driving engagement, conversions, and brand growth.
You may also want to check out some of our other recent updates.
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