The Savannah Bananas shouldn’t exist, at least not in the way they do.
From players performing in kilts and stilts to an all-grandma dance team called the “Banana Nanas,” everything about this team breaks traditional baseball rules.
And yet, they sell out every game, have a merchandise waitlist in the thousands, and entertain millions on social media. ESPN even calls them “the greatest show in baseball.”
In Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience, Jesse Cole shares the philosophy behind this wild success: putting fans above everything else.
Packed with behind-the-scenes stories, business lessons, and unconventional strategies, this #1 best seller in customer relations shows entrepreneurs, marketers, and leaders how to stand out in their industry, build explosive loyalty, and turn customers into raving fans.
If you’re tired of doing things the “normal” way, Fans First offers the blueprint to change the game for good.
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