Propaganda by Edward Bernays is a groundbreaking work that examines how public opinion is shaped and controlled in democratic societies.
Known as the “father of public relations,” Bernays outlines the strategies of mass persuasion, drawing from his experiences with the U.S. Committee on Public Information during World War I.
He argues that propaganda, when used consciously, is an essential tool for managing society’s organized habits and beliefs.
This controversial yet influential book reveals how governments, businesses, and cultural institutions use propaganda to influence politics, consumer behavior, and education.
With insights rooted in psychology and mass communication, Bernays exposes the hidden systems of persuasion that still dominate media and marketing today, making Propaganda a timeless manual for understanding power and influence in modern life.
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