Nudge: The Final Edition by Richard H. Thaler and Cass R. Sunstein is a fully revised update of one of the most influential books on behavioral economics and decision-making.
Since its first release, Nudge has sold over 2 million copies, inspired more than 400 government “nudge units,” and shaped policies and practices worldwide.
The book popularized the idea of “choice architecture,” showing how subtle design changes in how choices are presented can lead to better outcomes for individuals and society.
This new edition builds on more than a decade of research and real-world application.
Thaler and Sunstein expand their insights to cover pressing modern issues, including COVID-19, health care, climate change, retirement planning, credit card debt, and the challenges of unnecessary bureaucracy, or “sludge.”
Engaging and practical, Nudge: The Final Edition equips readers with strategies to make smarter personal and policy choices, while keeping the spirit of nudging fun and accessible.
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