First published in 1985, Ogilvy on Advertising remains one of the most influential books ever written on advertising.
Known as the “father of modern advertising,” David Ogilvy shares decades of experience with refreshing candor, offering both aspiring and seasoned advertisers a no-nonsense guide to creating campaigns that sell.
Time magazine once called him “the most sought-after wizard in the business,” and this book shows why.
Inside, Ogilvy reveals the secrets behind advertising that truly works: how to land a job in the industry, how to choose the right agency, and how to write copy people actually want to read.
He explores the power of research, the psychology of persuasion, and even the role advertising can play for charities.
With practical advice, real examples, and blunt honesty, Ogilvy on Advertising continues to be a must-read resource for anyone serious about mastering marketing and communication.
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