Here are the top 20 social media trends, content ideas, and trending topics to grow your brand in October 2025:
- The TikTok Grid is a new trend on the platform. Creators use it to post four pictures or videos of themselves at a time.
- No Niche Content is gaining traction on TikTok. This trend applies to creators who post raw lifestyle content and share their personalities, rather than sticking to anything specific.
- Consistency is a trending topic on TikTok and Instagram. Motivational clips and speeches that emphasize consistency in things like fitness and business tend to improve views and engagement.
- You’re Not Posting Enough is a rising hook trend on TikTok among new creators. Start your video by saying, “You’re not posting enough”, then explain your point of view and motivate your audience and fellow creators to post more than they currently do.
- One Decision Away is a viral video idea for YouTube. Post a long-form video titled like “You’re One Decision Away From The Life You Wanted”. Share motivational and actionable tips with your audience.
- Secret Account is a funny social media trend in which you take videos of your friends, co-workers, or boss and make a secret account about them.
- For Absolutely No Reason is a viral TikTok trend. Post a video with a text overlay like “Car salesmen for absolutely no reason”, and share funny stereotypes about that industry.
- I Feel Like You’re Just Here… is a viral trend where creators use a text overlay like “I feel like you’re just here for the food” and then cut to a funny, relatable clip proving it true.
- Here’s How is a popular YouTube trend. Post a long-form video titled like “I Make $1 Million Per Year In Marketing (Here’s How)”, and share tips and advice with your audience.
- Authentic Storytelling is a rising marketing trend in which creators and brands share real, unfiltered experiences to build trust, relatability, and deeper connections with their audience.
- Gone Wrong Videos are trending on TikTok. Post a video sharing a prank or funny moment in your life that has gone sideways and not according to plan.
- Episode Content is a rising trend. Post videos like “Episode 1 of starting my own business”, sharing your journey and visions with your audience.
- Client Testimonials is a viral marketing trend in which brands and creators showcase real customer experiences and results to build trust, social proof, and credibility with their audience.
- Content Automation is a marketing trend in which brands and creators use AI to generate posts, schedule uploads, repurpose content, and automatically publish across multiple platforms.
- Creed Style Edit is a popular social media trend. Post a video syncing the clips and edits with the audio of yourself building a business, playing a sport, or hitting the gym.
- Interviews are a powerful content format. Create videos where you sit down with top competitors and key players in your industry, uncovering insights, strategies, and valuable lessons that your audience can apply.
- Firefighter Method is a viral TikTok trend. Post a video with a text overlay like “Firefighter method if my boss shows up early” and share your go-to outfit and essentials on the floor, “firefighter style.”
- Morning Lineup is a rising social media trend. Post a video with the text overlay “Morning lineup” and share your morning essentials, from Coffee, books, food, etc.
- Demand For Value is a rising consumer trend going into 2026 as buyers increasingly prioritize affordable pricing, transparency, and long-term benefits over hype or luxury.
- Unfortunately, I Do Love is a viral TikTok trend. Post a video with the text overlay “Unfortunately, I do love”, then list many things you enjoy in life and business.
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