Built on Belief by Matt Marcotte is a leadership book that explores how belief—not products—is the true competitive advantage for successful brands.
Drawing on three decades of hands-on leadership experience, Marcotte shows how organizations can clarify and codify their core beliefs, shifting from box-checking compliance to genuine, heart-led commitment.
The book emphasizes that belief fuels commitment, and commitment consistently outperforms compliance.
It’s a guide for leaders who prioritize collaboration, employees who thrive on connection, and customers who become passionate advocates.
Through practical insights, Built on Belief reveals how to inspire teams toward a shared North Star and build a culture that starts in the heart, aligns with the head, and flows through every hand.
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