Virality! by Austin Armstrong is a step-by-step playbook for creators and entrepreneurs who want to stop chasing views and start building profitable businesses with AI-powered content and social media marketing.
Drawing from twenty years of trial, error, and breakthrough success, Armstrong shares how he went from a broke creator to generating billions of organic views and building multi–seven–figure businesses, such as Syllaby.io.
The book breaks down battle-tested formulas, such as the S.T.A.R.T. Video Formula, and platform-specific strategies for TikTok, YouTube Shorts, Instagram Reels, and LinkedIn, as well as AI-driven strategies to scale content creation without burning out.
Armstrong also reveals how to monetize virality through affiliate funnels, SaaS launches, and recurring revenue streams, encouraging creators to think like entrepreneurs, not just content creators.
For all those looking to turn viral videos into long-term wealth, Virality! offers both the mindset and mechanics to thrive in today’s creator economy.
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