Edward Bernays’ Crystallizing Public Opinion is the origin of contemporary public relations and one of the most seminal books in the history of communications.
Written by the nephew of Sigmund Freud, Bernays employs psychological strategies to explain how public opinion is shaped and moved by media, messages, and emotional triggers.
The book reveals how industries and governments have long used these methods to manipulate behavior—converting bacon into a breakfast food, say, or shaping political opinion.
Both fascinating and disturbing, Crystallizing Public Opinion teaches readers about mass persuasion and why the science of managing perception remains one of the most powerful tools of modern times.
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