Hooked: How to Build Habit-Forming Products by Nir Eyal is a fascinating book that explores the science and psychology behind why some products captivate us and others fail to stick.
Eyal introduces us to the Hooked Model, a four-step process, Trigger, Action, Variable Reward, and Investment, that informs us on why successful products get users coming back again and again.
Instead of relying on advertising or aggressive marketing, the book demonstrates how to create products that people use intuitively, driven by genuine need and habit.
A must-read for marketers, designers, and entrepreneurs, Hooked is a guide to building user engagement through behavior design.
Eyal distills years of research and industry examples from Twitter, Instagram, and Pinterest into actionable lessons.
The second edition features a new case study on building healthy habits, illustrating to readers how to apply these principles responsibly to achieve positive and lasting change.
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