Lean Marketing by Allan Dib, creator of the worldwide bestseller The 1 Page Marketing Plan, redefines the way businesses should market within a world of constant noise and complexity.
The book argues that much of modern marketing activity is fat, diffuse, and wasteful, leaving entrepreneurs frustrated and bogged down.
Instead of doing more, Dib shows readers how to achieve more by embracing lean concepts derived from the efficiency of production.
The book teaches readers how to de-junk their marketing systems, sort high-impact from low-impact activities, and create campaigns that convert without hype or pressure.
It provides a step-by-step method for creating a solid product-market fit, systematizing the marketing process, and eliminating wasteful activities that lose money and time.
Lean Marketing empowers business owners to get the right customers, establish a strong brand, and get consistent results without doing more marketing.
As a follow-up to The 1 Page Marketing Plan, it is a practical handbook for anybody looking to grow a business with clarity, focus, and integrity.
You may also want to check out some of our other recent updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness! 🗞️
