Scientific Advertising by Claude Hopkins is a trending book on advertising and marketing.
Initially published in 1923, it remains a foundational work for anyone seeking to learn how to create effective and profitable advertising.
This audiobook edition, narrated by Ty Carthage, reproduces Hopkins’ original words and timeless insights regarding human behavior, copywriting, and sales psychology.
Hopkins prescribes solid principles explaining why some ads work and others fail, and teaches audiences how to test, measure, and optimize every campaign for maximum effectiveness.
His no-nonsense philosophy for advertising is centered on getting to know the customer, delivering genuine value, and measuring results with facts.
Nearly a hundred years later, the principles of Scientific Advertising remain essential for businesspeople, marketers, and entrepreneurs who hope to be a master at persuading and achieving lasting success.
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