Stability AI and Electronic Arts (EA) have announced a major partnership to bring generative AI into the core of game development.
The collaboration will help EA’s artists, designers, and developers speed up creative workflows, prototype faster, and unlock new levels of visual storytelling.
By combining EA’s decades of innovation in interactive entertainment with Stability AI’s breakthroughs in generative modeling, this partnership aims to redefine how games are built, from design to final world-building.
One of the initial projects is a Physically Based Rendering (PBR) material and 3D environment creation system from text descriptions, where creators can render ideas into reality within seconds.
Stability AI models, such as Stable Diffusion 3D, TripoSR, and Stable Zero123, have been setting new standards in 3D AI. Now that EA’s creative teams are supporting them, they will open up a whole new world of game-making.
This partnership is a milestone in the future of gaming, where creativity is not replaced by AI but is driven by it.
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