Controversial content is a valuable tool for producers and companies seeking to create controversy and achieve viral success.
Being aggressive in what you believe or by stating an opinion that is opposite to what others normally hold, you create interest and discourse, drawing massive attention from believers and haters alike.
When launching a product or campaign, add a provocative spin consistent with your brand message.
Whether they defy a norm, turn an industry assumption upside down, or stimulate debate, controversy spurs shares and discussion, transforming everyday ideas into viral moments that take their place.
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