The Telling My {X} a Joke and Laughing Trend is gaining traction on TikTok, where content creators tell an individual a joke, then laugh excessively on the spot to capture the individual’s confused or uneasy reaction.
The punchline isn’t what people are laughing at but the excessive laughing, so reactions are what are making the trend go viral.
Brands can join in by replacing {X} with an applicable individual within their space, a client, an intern, or a co-worker, and adding some playful niche humor that resonates with them.
It’s a simple means for brands to convey their personality, build relatability, and create engagement as they participate in a trend that viewers immediately understand.
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