Here are the top 15 digital marketing trends and content ideas to grow your brand going into November 2025:
- Things My High Effort {X} Does… is a viral social media trend. Post a video with a text overlay like “Things my high effort friend does that would send a low effort friend into a coma”, and share fun and wholesome things your friend does.
- Me and Bro… is a popular trend on TikTok. Post a video with a text overlay like “Me and bro building that online business”, sharing relatable content that resonates with your audience, whether its building your business, working out, etc.
- It All Worked Out is a popular social media content idea where creators post videos with a text overlay like “POV: It all worked out,” showing moments of success, risks paying off, or relationships coming together to inspire viewers.
- Your Sign To… is a popular trend on social media. Post a video with a text overlay like “This is your sign to start building that online business”, sharing success moments and clips that resonate with your audience.
- All-Nighter Videos are a popular content idea where creators share clips of themselves staying up late to work, build, study, or train. These videos highlight the grind, show behind-the-scenes effort, and inspire audiences to push harder toward their goals and personal growth.
- The Telling My {X} a Joke and Laughing Trend is growing on TikTok, where creators tell someone a joke and immediately laugh hysterically to capture their confused or awkward reaction on camera.
Brands can join in by swapping {X} for someone relevant in their industry and using niche jokes to show personality and spark relatable engagement. - Aura Farming is a popular social media trend in which creators and brands post videos with the text overlay “Aura farming”, sharing cool and luxurious moments in life.
- Beez In The Trap is a rising TikTok trend that spotlights iconic duos with funny text overlays like “Me and my boss at 8 a.m. every day”, giving creators and brands a fun way to show off their strongest relationships.
- How To Change Your Life Videos are trending on YouTube. Post a long-form video titled like “How To Actually Change Your Life In 2026”, and share valuable tips and advice with your audience.
- The Bird Trend is going viral on social media. Post a video with your friends, positioning yourself as a bird on your friend’s arm, or post behind-the-scenes footage that teaches your audience how to do this trend.
- Trying The I Don’t Care Trend is going viral on TikTok. Post a 7-second video with the text overlay “Trying the I Don’t Care trend”. Film yourself sharing an outfit check or what you’re doing, and share it with your audience.
- AI Videos are dominating Instagram and TikTok. Create humorous AI videos of yourself or funny skits in your industry that resonate with your audience.
- Controversial Content is a common content idea for virality. Tailor your product launch or marketing campaigns to say something controversial to pull views and generate virality within your industry.
- The Group 7 Trend is going viral on social media. The trend centers around users jokingly identifying as part of “Group 7,” a playful inside joke from an experiment of videos that turned into a symbol of exclusivity, humor, and internet culture.
- Sales Training Videos are a common content idea for YouTube. Post a long-form video titled such as “How To Sell Better Than 99% Of People”, and share valuable tips and strategies with your audience.
You may also want to check out some of our other recent updates.
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