Google launched new brand suitability controls on November 7, 2025, that now cover YouTube Home Feed, Watch Next Feed, and Google Discover.
Advertisers can utilize the same inventory types and excluded content themes across all three placements, creating a consistent safety system that aligns with Google Display Network rules.
The controls work automatically for every campaign type that runs in these areas, including Video Reach, Video View, Performance Max, and Demand Gen campaigns.
Existing settings will transfer with no extra work required, and excluded content themes will be rolled out to the YouTube Home Feed and Watch Next Feed later this year.
Brands get a single dashboard to manage everything, safely reach billions of impressions, and hit performance goals faster without worrying about unwanted content.
Key Takeaways:
- Controls now live on YouTube Home Feed, Watch Next Feed, and Discover.
- Existing settings are automatically applied; no action is required from advertisers.
- One dashboard manages safety across YouTube, Discover, and Display Network.
You may also want to check out some of our other recent updates.
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