Google has updated its experimental AI app, Doppl, with a new shoppable discovery feed designed to transform how users find and buy clothes.
The app, which is currently available in the U.S. for users over 18, uses generative AI to create personalized outfit recommendations based on a user’s style profile and interactions.
Users can scroll through a feed of AI-generated videos featuring real products, providing a dynamic sense of how fabrics move and fit on a digital version of themselves before making a purchase.
This update shifts Doppl from a simple virtual try-on tool into a full-fledged commerce platform.
By integrating direct links to merchants, Google is streamlining the path from discovery to purchase.
The technology builds on the Google Shopping Graph and on-device AI to generate realistic visualizations without the need for traditional photo shoots.
This enables a scalable and personalized shopping experience, allowing users to visualize themselves in countless clothing combinations instantly.
Key Takeaways:
- Doppl now features a shoppable feed with direct links to merchants.
- The app uses AI to generate personalized outfit videos on your virtual avatar.
- Available now on iOS and Android for U.S. users aged 18 and older.
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