The ‘I Don’t Know What To Get You For Christmas’ trend is trending on social media as a clever way for creators and brands to showcase gift ideas.
The format involves a video set to a trending audio track, featuring the creator holding up various products in quick succession.
A text overlay reads, “I don’t know what to get you for Christmas,” while the video cuts rapidly, often every second, to reveal a new item in their hand.
This visual listicle provides a fast-paced solution to the universal problem of gift-giving indecision.
This trend resonates because it is visually satisfying and highly actionable. In the chaotic holiday season, viewers appreciate concise, curated recommendations that don’t require watching a long review.
The rapid transitions keep engagement high, as the constant movement prevents the scroll from stopping.
For brands, it’s an excellent way to showcase a wide range of products in a single, short video without it feeling like a traditional advertisement.
For influencers, it’s a subtle way to share their own wishlist or affiliate picks in a format that feels helpful rather than demanding.
How To Do The ‘I Don’t Know What To Get You For Christmas’ Trend
To participate effectively, gather 5-10 distinct items that fit a specific theme or recipient (e.g., “Gifts for the homebody,” “Stocking stuffers under $20”).
Film yourself in the same position, swapping out the item in your hand for each clip.
Edit the transitions to be snappy, aligning the cuts with the music’s beat.
In the caption, list the products clearly so viewers can easily find and purchase them, making your video a valuable shopping resource.
Key Takeaways:
- The trend uses rapid-fire product reveals to solve gift-giving indecision.
- It works well for showcasing multiple products or wishlist items in one video.
- Success relies on smooth transitions and a clear list of items in the caption.
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