The ‘What To Do When’ trend is a staple on social media, offering quick, actionable advice for specific, relatable problems.
The format involves a video with a clear text hook like “What to do when you feel unmotivated” or “What to do when a client ghosts you.”
The creator then shares a step-by-step solution, a mindset shift, or a practical tip to resolve the issue.
This direct, problem-solution structure makes the content highly valuable and saveable.
This trend resonates because it acts as a quick reference guide for common struggles. In a sea of aspirational content, users appreciate practical “how-to” advice that addresses their immediate pain points.
It positions the creator as a helpful resource and expert, building trust and authority.
Whether it’s advice on mental health, career navigation, or daily hacks, the format empowers viewers with tools they can use right away, fostering a sense of capability and support.
How To Do The ‘What To Do When’ Trend
To participate effectively, identify a frequent question or challenge your audience faces.
Break down your advice into three actionable steps or one powerful insight. Use a direct-to-camera speaking style or a visually pleasing list format.
In the caption, expand on the tips to provide even more value and encourage users to save the post for when they inevitably face that situation.
Key Takeaways:
- The trend provides specific, actionable solutions to common problems.
- It positions the creator as a helpful authority and resource.
- Success comes from clarity, brevity, and high-value advice that viewers want to save.
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